Tips for writing effective headlines
Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure, newsletter or ad. There are lots of techniques used to produce effective headlines.
Produce such a headline that it creates curiosity to the reader. This can be done by asking a provocative question or by making an apparently outrageous statement in the headline. Using word play, alliteration and take-off on familiar phrases helps in creating eye-catching and fascinating headlines. It's always better to avoid ambiguity as though the headline works out to be difficult for the reader to read it is probably that she or he may not read it by any means!
The headline must be coined in such a manner that it provides an answer to the reader asking What's in it for me? Mention the primary benefit the reader gets from reading the article. Perhaps, you can provide an answer to a common problem with the headline. Always keep the headline as sweet and short as possible. The perfect length for headlines is seven words or less. This is because shorter headlines are punchier and easier to read.
Never lie to your customers through the headline. It's very important that you present an article that is befitting to the headline of the article. It is because on reading the headline, the reader will be anticipating a story, and if the story produced is something totally different, it is probably that the reader will feel cheated. Make certain that the first word of the headline is capitalized, as should all of the other proper nouns in the headline. Don't develop the habit of capitalizing each and every word, as the uniformity of the headline is then lost.
The most effective headlines have been proven to be those which have logical sentence structures, active voice and strong present tense verb. It is the good verbs that always drive good headlines. Make it a habit of locating the headline of an article flush to the left of the page, unless otherwise mentioned. All headlines ought to use present tense for immediate past information, past tense for past perfect whilst future tense is utilized for coming events. The punctuation format of headlines is basically normal. Periods should be used for abbreviations only and single quotes ought to be used where double quotes would be used in copy. Make sure to never split verb pieces in between lines of the headlines or ending lines with prepositions. This makes the headlines appear untidy. Keep these pointers in mind, and proceed in producing effective headlines for your articles!
Produce such a headline that it creates curiosity to the reader. This can be done by asking a provocative question or by making an apparently outrageous statement in the headline. Using word play, alliteration and take-off on familiar phrases helps in creating eye-catching and fascinating headlines. It's always better to avoid ambiguity as though the headline works out to be difficult for the reader to read it is probably that she or he may not read it by any means!
The headline must be coined in such a manner that it provides an answer to the reader asking What's in it for me? Mention the primary benefit the reader gets from reading the article. Perhaps, you can provide an answer to a common problem with the headline. Always keep the headline as sweet and short as possible. The perfect length for headlines is seven words or less. This is because shorter headlines are punchier and easier to read.
Never lie to your customers through the headline. It's very important that you present an article that is befitting to the headline of the article. It is because on reading the headline, the reader will be anticipating a story, and if the story produced is something totally different, it is probably that the reader will feel cheated. Make certain that the first word of the headline is capitalized, as should all of the other proper nouns in the headline. Don't develop the habit of capitalizing each and every word, as the uniformity of the headline is then lost.
The most effective headlines have been proven to be those which have logical sentence structures, active voice and strong present tense verb. It is the good verbs that always drive good headlines. Make it a habit of locating the headline of an article flush to the left of the page, unless otherwise mentioned. All headlines ought to use present tense for immediate past information, past tense for past perfect whilst future tense is utilized for coming events. The punctuation format of headlines is basically normal. Periods should be used for abbreviations only and single quotes ought to be used where double quotes would be used in copy. Make sure to never split verb pieces in between lines of the headlines or ending lines with prepositions. This makes the headlines appear untidy. Keep these pointers in mind, and proceed in producing effective headlines for your articles!
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