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How To Design A Web Site For Search Engines

By Darwin Bell


Creating a great web site design is crucial in conducting business online. A company web site helps promote a product and generate sale through online consumers. A good design is not only packed with informative content, but it's also user-friendly so that even less techie online visitors can still enjoy the Internet experience. The secret to making an effective design for a web site is to stay true to its purpose.

Another thing to remember is domain registration. Domain registration is one of the factors that determines the credibility of a website. This is especially true for search engines. Domain names that are ten-year-old and more would certainly initially gain the confidence of search engines compared to newly registered ones.

Make sure also that the web page loads fast. A good web site design takes only a few seconds to load the page, otherwise, it is so easy for visitors to leave the page and look for another competitor website; or close the browser altogether. Indeed, it takes only a couple of seconds to impress a prospective customer and so fast loading of every web page is necessary.

If there are must-do things in designing a web site, there are also must-not-do to ensure high ranking in the result list of various search engines. Blacklisted web sites contain spams and other information meant to mislead online users. Posting videos and loads of images also causes the loading speed to slow down. So keep the web pag (particularly the home page) simple. Simplicity is everything, it directs your customer to find the information he or she needs right away. It also helps search engine spiders crawl a web page fast.

And ultimately, the website administrator needs to post relevant, informative and keyword-rich content on a regular basis. Twice to thrice a week is ideal. This is how blogs come into play: blogs offer a better flexibility in writing updates about the company and its products. The blog will then make search engine ranking for the website possible. However, search engines terminate web sites that share links with fraud organizations without notice.




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