Productive Email Templates For Wedding Photographers
For wedding photographers an email marketing generally takes two forms. Firstly is an email sent to a possible customer offered by a third party source like that supplied by an external marketing company or internet site. Secondly are email responses made thru your own internet site where the potential client has already seen samples of your work and understands you basic offerings.
In each case the final goal is the same: To make the customer prepare an appointment where you can meet and agree a booking. It is rare for a bride to appoint a wedding photographer over the telephone or through email as they will often need to meet and talk about the event in the flesh. Personality is a major part in this and the bride will want to understand that she'll get on with the photographer before going on to make the booking.
To beat the opening inertia concerned in getting a reply, the photographer has to follow the following plan:
- They must understand the problems that are most vital to the bride.
- They must show that they can address these issues and supply evidence of this.
- They must give a clear plan for the bride to follow.
- They must explain clearly what will happen when they take this action.
Each photographer will have his own specialism and features that make him stick out from the others, but here is an example for a photographer specialising in reportage photography:
Issue that's vital to the bride: Subtle photographer who will not interrupt the day and spoil the spontaneity of the event. Secondary concern: Photographer ready to capture high quality photographs without stopping and posing the couple.
Photographer addresses this issue by explaining clearly in the e-mail that his main system of working is 'reportage ' which involves an exceedingly hands-off approach. He backs up this claim with links to footage showing the natural nature of his customer pictures and also with a considerable number of temporary testimonial quotes from brides thanking him for the quiet style that he uses, yet still managing to capture the significant moments.
The 'Call To Action ' should be clear. Asking the bride to respond to the e-mail to book an appointment or informing her that you are going to be calling back in 2 days to confirm this.
Make it clear that any appointment is made without any commitment on her part to make a booking. This reduces the implied risk in her accepting the meeting. Stress the advantages which include the facility to meet the photographer and see samples of the actual products (albums, prints) which will be delivered.
Always use you business e-mail and never a common email client like hotmail or gmail as these are not seen as professional tools. If you use a professional email template, keep the design simple and don't include complex photographs or patterns.
In each case the final goal is the same: To make the customer prepare an appointment where you can meet and agree a booking. It is rare for a bride to appoint a wedding photographer over the telephone or through email as they will often need to meet and talk about the event in the flesh. Personality is a major part in this and the bride will want to understand that she'll get on with the photographer before going on to make the booking.
To beat the opening inertia concerned in getting a reply, the photographer has to follow the following plan:
- They must understand the problems that are most vital to the bride.
- They must show that they can address these issues and supply evidence of this.
- They must give a clear plan for the bride to follow.
- They must explain clearly what will happen when they take this action.
Each photographer will have his own specialism and features that make him stick out from the others, but here is an example for a photographer specialising in reportage photography:
Issue that's vital to the bride: Subtle photographer who will not interrupt the day and spoil the spontaneity of the event. Secondary concern: Photographer ready to capture high quality photographs without stopping and posing the couple.
Photographer addresses this issue by explaining clearly in the e-mail that his main system of working is 'reportage ' which involves an exceedingly hands-off approach. He backs up this claim with links to footage showing the natural nature of his customer pictures and also with a considerable number of temporary testimonial quotes from brides thanking him for the quiet style that he uses, yet still managing to capture the significant moments.
The 'Call To Action ' should be clear. Asking the bride to respond to the e-mail to book an appointment or informing her that you are going to be calling back in 2 days to confirm this.
Make it clear that any appointment is made without any commitment on her part to make a booking. This reduces the implied risk in her accepting the meeting. Stress the advantages which include the facility to meet the photographer and see samples of the actual products (albums, prints) which will be delivered.
Always use you business e-mail and never a common email client like hotmail or gmail as these are not seen as professional tools. If you use a professional email template, keep the design simple and don't include complex photographs or patterns.
About the Author:
Clwyd Probert is a wedding photographer with Pixcellence. A UK based company who specialise in Asian Wedding Photography
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