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What Makes The iPod Sell?

By Bill Huiting


People have intense adore affairs with their machines, like some men are known to be enthusiastic about their cars, and some women are known for some household appliances. But the iPod seems to top them all and seems to pull strings at the heart with such consistency that some people, irrespective of age, sex, color, and creed, make the mp3 player device an extension of themselves, an extension of their personalities, and an extension of their lifestyles!

The marvel of the 21st century, the iPod, never had it so good. Psychologists are of the opinion that since primarily an iPod delivers music and also the human mind is naturally attuned to music, as a result it is an instant hit. But there are other mp3 player devices around, then what makes this device so unique? Market analysts say that the tiny size of the iPod, its capacity to store thousands of songs, and its ability to use the computer as an alter ego, has contributed to its tremendous sale.

Nevertheless, market survey agencies pronounce that the popularity of the iPod is mainly because of the strong identification between songs and emotions. When people hear a particular song, they identify it with some emotion, some event of their lives, and they relive those moments of the past. This makes them feel happy, which in turn justifies the quantity of cash they have spent on buying their iPods.

Individuals have gone on record to say issues like when they hear romantic songs they're reminded of their ex-girlfriends or pleasant moments. When they hear songs like Bette Midler`s `Wind Beneath My Wings`, they're reminded of their husbands. Stock exchange brokers and traders identify their job and lives with the Frank Sinatra song, `My Way`. Similarly, Linda Ronstadt`s `When Will I Be Loved`, and Peter Frampton`s `I`m in You`, reminds among the high school dances. This association with emotions makes the iPod a must-have consumer product.

Some iPod users have some thing a lot more than an intense affair with their mp3 player music devices. Something much more like an obsession. It really is an on going love story. Sociologists claim that the iPod makes some individual a great societal being, as their frustrations are released by merely listening to their favorite songs. Dramatists affirm that emotional catharsis is superbly performed by iPods. Some medical specialists state that mp3 player devices may even eliminate depression and elevate one`s mood.

As music tends to be extremely individual, it becomes very emotional. So whenever you listen to the songs stored inside your mp3 player device, you tend to get emotional and take a walk down memory lane. Therefore, iPod becomes a tiny, compact memory bank, which you are able to carry around with you, wherever you go.

The capability of the iPod to rewind your life backwards and hear it, being enacted in lovable musical melodies is possibly the greatest selling point of this machine. No wonder then that much more than 22 million iPods have been sold in several years only! No wonder then you see individuals with their music players down the streets, at Harris Teeter while shopping for Cocoa Puffs, whilst doing stretch ups at Gold`s Gym, or sipping top quality afternoon tea at the Ritz`s. The iPods have become absolutely indispensable, totally irreplaceable, and merely irresistible!

With the iPods now coming with multimedia capabilities, they have grow to be small, personal cinema houses, compact media players to view house videos, or even to show some commercial multimedia applications. Thus, with passing time, the popularity of the device is increasing as it enters new vistas of commerce, arts, and sciences. The iPod has indeed turn out to be multifunctional and multifaceted, and has aptly adapted to the wants of changing times. This adaptability is the prime reason why this music player sells so a lot!




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