6 Tips For Effective Video Marketing
Video marketing is a wonderful way for photographer to generate fast, free net traffic to their websites. A large number of photographers are doing it already. They create slideshows using their digital stock photography, then convert that to an easy video format, and submit that to all the video sharing sites. If you are thinking about trying this for yourself, here are six tips to be certain you get the best possible results for your efforts ...
Keywords : The idea is to discover a couple of specific phrases to target with each video. Include them in the title and in the description when you're submiting the video. The key is to get specific.It is far easier to get a high ranking for a phrase than a single word or even a 'broad ' phrase. Don't be scared to go 'long-tailed ' ... A 3-5 word phrase ... You will get a better ranking and better targeted traffic. The bonus is, a large amount of long-tail keywords will share the same broad phrase, so as you submit one or two videos you might also start ranking for the broad phrase as well.
Title: Use your principal keyword phrase, but also make it fascinating and catchy. Your video previews don't always 'sell ' your video well, so make sure your title works for you as well , building interest and curiosity, prompting folks to stop and take a look.
Description: Always start your description with your full site address. Then use your keyword immediately after that, built into a readable, engaging outline. Keep it to 200 words or less.
Competition: What we're doing here is fairly specialised, so this shouldn't be a difficulty, but always try a search in Google for your Keyword Phrase, and confirm there aren't too many sites competing. Over 100,000 results and you want to get more particular with your phrase ... Less than 30,000 and you stand an even chance of taking out position one!
Length: Always remember the goal here is to get folk to go to your internet site ... So always leave your viewers desiring more. 10-12 pictures is plenty. Always finish up by letting the viewer know more pictures on this subject are available in your pro stock catalogue at www.yourdomain.com!
Audience: Also remember you are trying to attract photography buyers, so be sure your video is totally professional and ensure your captions indicate that you are a professional and your work is for sale. When picking your keyword phrase, always choose one more likely than be searched for by commercial photo buyers ... Ie "xyz stock images" instead of "xyz pictures".
Beyond that, the genuine power of this is the chance to create something that goes 'viral'. Use your imagination and creativity to make something that people feel compelled to pass on to their mates and co-workers. When that starts to happen, you can generate a torrent of interested visitors you your internet site that's most unlikely to stop.
Keywords : The idea is to discover a couple of specific phrases to target with each video. Include them in the title and in the description when you're submiting the video. The key is to get specific.It is far easier to get a high ranking for a phrase than a single word or even a 'broad ' phrase. Don't be scared to go 'long-tailed ' ... A 3-5 word phrase ... You will get a better ranking and better targeted traffic. The bonus is, a large amount of long-tail keywords will share the same broad phrase, so as you submit one or two videos you might also start ranking for the broad phrase as well.
Title: Use your principal keyword phrase, but also make it fascinating and catchy. Your video previews don't always 'sell ' your video well, so make sure your title works for you as well , building interest and curiosity, prompting folks to stop and take a look.
Description: Always start your description with your full site address. Then use your keyword immediately after that, built into a readable, engaging outline. Keep it to 200 words or less.
Competition: What we're doing here is fairly specialised, so this shouldn't be a difficulty, but always try a search in Google for your Keyword Phrase, and confirm there aren't too many sites competing. Over 100,000 results and you want to get more particular with your phrase ... Less than 30,000 and you stand an even chance of taking out position one!
Length: Always remember the goal here is to get folk to go to your internet site ... So always leave your viewers desiring more. 10-12 pictures is plenty. Always finish up by letting the viewer know more pictures on this subject are available in your pro stock catalogue at www.yourdomain.com!
Audience: Also remember you are trying to attract photography buyers, so be sure your video is totally professional and ensure your captions indicate that you are a professional and your work is for sale. When picking your keyword phrase, always choose one more likely than be searched for by commercial photo buyers ... Ie "xyz stock images" instead of "xyz pictures".
Beyond that, the genuine power of this is the chance to create something that goes 'viral'. Use your imagination and creativity to make something that people feel compelled to pass on to their mates and co-workers. When that starts to happen, you can generate a torrent of interested visitors you your internet site that's most unlikely to stop.
About the Author:
Matt Brading is a photographer & writer Matt who likes to sell photography online through the direct contact stock libraries: GlobalEye Stock Photo Agency and OzImages Stock Photography Library. You will find more photography business articles on his PhotoSite Secrets blog where he shows you the proper way to make your own profit-making photography web sites in a weekend!
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