How Ralph Lauren influenced the fashion business
After the launch of his Polo designer clothing label in 1967, Ralph Lauren's fashion line stood out due to his eclectic choice of colours, patterns and fabrics. Ralph Lauren entered the fashion scene with his range of designer ties. His unique design of ties were popular because they came in a range of bright, eye-catching colours and unusual, flamboyant patterns and they were an instant hit in the fashion world.
Ralph Lauren gave his fashion label the name 'Polo' because of the well-to-do, high culture sport polo. This popular sport is often linked the upper classes, and this was the kind of audience Ralph Lauren was trying to attract. Because the Polo label is quite expensive, it continues to be a label that the upper classes invest in. The Polo icon is of a man sitting on a horse playing polo, and this has been recognised as the Polo symbol for years.
The Polo label was not the only fashion label of Ralph Lauren's to emerge. Other fashion labels that he designed and created were the Purple Label, the Black Label, Polo Golf, Polo Denim, and Lauren by Ralph Lauren. Even though not all these labels exist to this day, designer Ralph Lauren has spent nearly fifty years establishing himself as a versatile fashion designer. From sportswear to smart wear to casual wear, Ralph Lauren's range of clothing covers many different angles.
Designer Ralph Lauren also designed and created female collection, and these labels that Ralph Lauren introduced especially for women include the Red Label, Collection, the Black Label and Lauren by Ralph Lauren. His clothing range for females is still very popular today, even though not all of Ralph Lauren's labels for women exist now.
Known for his sports label, Ralph Lauren has also designed and produced clothing suitable for sports such as Rugby, Golf, Tennis and Horse Riding. Ralph Lauren has released a number of perfumes and aftershaves for men and women, which are still popular today, along with his sports collections.
Ralph Lauren gave his fashion label the name 'Polo' because of the well-to-do, high culture sport polo. This popular sport is often linked the upper classes, and this was the kind of audience Ralph Lauren was trying to attract. Because the Polo label is quite expensive, it continues to be a label that the upper classes invest in. The Polo icon is of a man sitting on a horse playing polo, and this has been recognised as the Polo symbol for years.
The Polo label was not the only fashion label of Ralph Lauren's to emerge. Other fashion labels that he designed and created were the Purple Label, the Black Label, Polo Golf, Polo Denim, and Lauren by Ralph Lauren. Even though not all these labels exist to this day, designer Ralph Lauren has spent nearly fifty years establishing himself as a versatile fashion designer. From sportswear to smart wear to casual wear, Ralph Lauren's range of clothing covers many different angles.
Designer Ralph Lauren also designed and created female collection, and these labels that Ralph Lauren introduced especially for women include the Red Label, Collection, the Black Label and Lauren by Ralph Lauren. His clothing range for females is still very popular today, even though not all of Ralph Lauren's labels for women exist now.
Known for his sports label, Ralph Lauren has also designed and produced clothing suitable for sports such as Rugby, Golf, Tennis and Horse Riding. Ralph Lauren has released a number of perfumes and aftershaves for men and women, which are still popular today, along with his sports collections.
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