Online Music Promotion Is Essential For Success
Even though music promotion has gotten more complicated with time, it has also become more profitable overall. All of the old tactics are still going to work; it's just that they are nowhere near as fast or as effective as online promotion can be.
It is absolutely vital that you have a website. It seems really obvious, but don't procrastinate this in the least. You should have a blog as well and always keep it constantly current and updated. Include an article somewhere that gets into the more personal side of your music, and highlight the story behind how everything began. It will help to establish a connection with your fans and take things to a more personal level.
Remember that you are trying to get your music distributed into the scene so that more people can hear it. Don't ever underestimate the power of the word "free". You can get your music circulating fast when you offer a free download. You can offer one free song in exchange for their email. This way you can gather up a decent sized email list to use for sending people updates on upcoming shows and promotional events. It's always a good idea to have a way to keep yourself fresh in their minds, and seeing you in their email will keep them thinking about you. Just don't overdo it, or they will look at you as a spammer and you will get blocked.
Don't forget about mobile marketing.
Have you heard that the PC is supposed to be becoming obsolete within the next ten years? It's true! So start thinking about the other forms of online music promotion. Make sure that you are listed with iTunes. Plus, it will help if you already have a Smartphone application. Use any mean you can that will give people the ability to get your music on their MP3 player or iPod.
Start planning ahead now for the changes that are going to be taking place in technology over the next several years. Social media websites are so effective when it comes to promoting music. Especially Facebook, as there is an incredible members logging in every single day.
You have the ability to reach a massive audience with sites like Facebook and Twitter. Use these sites as effective tools for networking. The key is to stay active on the sites and make sure that you are constantly updating them. Keep your updates to a reasonable amount within a 24 hour time period though. The worst thing you could possibly do for your image is to come off to people as a spammer. Just remember that every time you post to your own wall it will be shown on everyone's news feed that is on your friends list.
Nobody will be too happy if you keep flooding the page with updates every day. Find the happy medium between the two extremes. Online promotion isn't as hard as it may seem, and as long as you have a good product to promote people will start responding!
It is absolutely vital that you have a website. It seems really obvious, but don't procrastinate this in the least. You should have a blog as well and always keep it constantly current and updated. Include an article somewhere that gets into the more personal side of your music, and highlight the story behind how everything began. It will help to establish a connection with your fans and take things to a more personal level.
Remember that you are trying to get your music distributed into the scene so that more people can hear it. Don't ever underestimate the power of the word "free". You can get your music circulating fast when you offer a free download. You can offer one free song in exchange for their email. This way you can gather up a decent sized email list to use for sending people updates on upcoming shows and promotional events. It's always a good idea to have a way to keep yourself fresh in their minds, and seeing you in their email will keep them thinking about you. Just don't overdo it, or they will look at you as a spammer and you will get blocked.
Don't forget about mobile marketing.
Have you heard that the PC is supposed to be becoming obsolete within the next ten years? It's true! So start thinking about the other forms of online music promotion. Make sure that you are listed with iTunes. Plus, it will help if you already have a Smartphone application. Use any mean you can that will give people the ability to get your music on their MP3 player or iPod.
Start planning ahead now for the changes that are going to be taking place in technology over the next several years. Social media websites are so effective when it comes to promoting music. Especially Facebook, as there is an incredible members logging in every single day.
You have the ability to reach a massive audience with sites like Facebook and Twitter. Use these sites as effective tools for networking. The key is to stay active on the sites and make sure that you are constantly updating them. Keep your updates to a reasonable amount within a 24 hour time period though. The worst thing you could possibly do for your image is to come off to people as a spammer. Just remember that every time you post to your own wall it will be shown on everyone's news feed that is on your friends list.
Nobody will be too happy if you keep flooding the page with updates every day. Find the happy medium between the two extremes. Online promotion isn't as hard as it may seem, and as long as you have a good product to promote people will start responding!
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