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Many photographers make the same gaffe as other small businesses when it comes to the design of their site. They presume that if it looks good, then that'll be enough to generate traffic and bring in clients. They hire a 'wonderful ' site designer who creates an astonishing site to show off their photographs. The site is typically full of high resolution images or flash based slideshows, bursting in multi-media effects and they're often extraordinarily disenchanted.

Today there are many millions of websites focused on wedding photography, typing "wedding photography" into Google returns over 80 million webpages. Why would you new site be put above all these? The great news is that it is viable to rise up the Google rankings and generate business from the web, it just needs a bit more effort and thought.

There are six stages to success and they are:

1. Google Research
2. Site Construction
3. On-Page Optimizatoin
4. Writing Content
5. Building Backlinks
6. Tracking Results

To get customers to your site you have to find the keywords that you potential clients are using to search in Google. These keywords need to have a few characteristics; they must be:

i) Business important

ii) Generate Heavy Traffic

iii) Low in Competition

So although you might think that the best keyword for a wedding photographer to target would be "wedding photography", if we apply the above rules we will see that there's way too much competition to achieve success here and it may take years (if at all) before you're able to rank well for this term. Better to get a easier keyword which is still relevant but has a smaller market. If the photographer works in the south of the UK then the term "Wedding Photographer Surrey" may be a great deal easier.

The site can then be designed with this in view and other articles will go into the details in more depth. Once the site is built it'll need content in the form of articles and images all related to the targeted keyword. When this is done the site must be promoted using off-site techniques to build links from other sites (Blogs, YouTube, Twitter, Facebook) which will increase it's visibility to Google.

Analytic software like Google Analytics should be installed from day one to track the progress and allow the strategy to be altered based totally on results. The whole process may take many months to generate results, but the end result is really worth the effort.