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Album Cover Art-Part One

By Christine Jackson


In 1939, Alex Steinweiss was employed at Columbia Records as the first artwork director for the company and chose to spruce up and repackage vinyl records. We all know the outcome, album cover art is now an essential part of music and pop culture. (Prior to Steinweiss's creative influences, records were generally stored in plain, undecorated packaging).

For collectors, album cover artwork can sometimes be as valuable as the vinyl record it holds. For instance, among the most well-known album covers of all time, the Beatles "Sgt. Pepper's Lonely Hearts Club Band" cover was one of the most inventive at the time and integrated cut out inserts and lyrics. The cost one would pay for a copy of the album is influenced by whether or not or not it's the original contents and they are intact. There are lots of album covers that included posters with the band as well and other "perks" for the buyer and every one of these elements factor into the resale cost and collectiblity.

There have been numerous dynamic and world-famous album covers. Consider the Beatles' album "Yesterday...and Today" (1966), also called the "butcher block album" because the Beatles had been pictured on the front cover wearing white butcher coats surrounded by bloody meat and cut up dolls. The album was quickly pulled by Capitol Records after the company received numerous complaints from reviewers and DJ's. The company recalled the issue and ordered a new cover but didn't wish to waste the several hundred thousand that had already been printed. Capitol then hired part-time helpers to remove that picture from the cover and paste on the new photo for the cover. But, it seems that there were numerous sluggish employees and to conserve time, they just pasted the new cover on top of the old cover and the one that was supposed to be removed. The result is three different variations of that specific album and a collector's dream, the different versions of the album are really worth several thousand dollars (prices vary-check a record cost guide to ascertain just what album you might have to get the exact cost).

Album cover artwork has also spawned numerous websites in which to view famous covers and designs, readers' favorites and top 10 lists. 1 such site, www.superseventies.com provides a complete look at some of the most famous covers from your 1970's including the Sex Pistols "Never Mind The Bollocks," the Eagles "Hotel California," Pink Floyd's "Dark Side Of the Moon" and also the Rolling Stones' "Sticky Fingers" among others. Additionally, www.superseventies.com provides their reader's favorite seventies album covers (more than 300) with detailed descriptions and reviews of each specific release. This can be a good way to spend a rainy day, while you discover some of the greatest album cover art of the 70's.

Album cover design is an art form and permits the musicians greater control over the content material and an additional important avenue in which to express themselves. In my humble opinion (and I share this viewpoint with countless other people), with the advent of the CD, the music buying public lost a national treasure, album cover art. It's part of pop culture and recorded music in general. Certain, Cd's provide you a "stripped down" edition of the original cover art, however it certainly pales comparedto the actual thing. I am certain Mr. Steinweiss would totally agree with me.






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