The simple way to Publicize Your Pro Photography Business Online Part 1 of 3
There are a few methods to generate clients on the internet. The 3 most popular techniques are:
- Generic listing in the search companies such as Google
- PPC (Pay Per Click) advertising
- Paid ads in online sites and directories
The method you use will depend on numerous factors and each methodology might be relevant for different photographers at various times in their economic cycle. Let's look at each system in turn and analyse its strengths and weaknesses. In this post we are going to look at the first of these methods.
Common Listing In The Search Engines
In principle, this is the handiest method and the one which each photographer wants. Everybody would like to be number one in Google for the keyword phrase 'wedding photography'. However with roughly 95 million (95,000,000) web pages being returned for this search term, it isn't reasonable for most photographers to achieve this target. However by carful use of SEO (Search Engine Optimisation) techniques either thru work all alone or by hiring an expert SEO advisor, it's actually possible to target less competitive terms which would be concentrated on a neighborhood like 'wedding photography London ' and build traffic this way.
It's important to follow some essential guidelines before starting out on a SEO campaign. Remember the three things that must be in place before you consider promoting a specific search term for your website:
- The term must be important for your business. There isn't any point in being number one on Google if the folks that come to your internet site are not particularly interested in what you do
- The term must build traffic. Use the Google keyword tool to estimate the quantity of visitors you may get if you do well for the term Remember that the 1 spot takes a high share of all traffic.
- The term should have low competition. If you try to take on a powerful existing rival, then it may take you a long time to achieve results, if ever.
The downside is that the effort required to do the market analysis, change the internet site and promote it takes both cash and time and the results aren't quick. A common SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good methodology for the long term. Research the field and hire a SEO expert to help. The time and money invested will pay off.
- Generic listing in the search companies such as Google
- PPC (Pay Per Click) advertising
- Paid ads in online sites and directories
The method you use will depend on numerous factors and each methodology might be relevant for different photographers at various times in their economic cycle. Let's look at each system in turn and analyse its strengths and weaknesses. In this post we are going to look at the first of these methods.
Common Listing In The Search Engines
In principle, this is the handiest method and the one which each photographer wants. Everybody would like to be number one in Google for the keyword phrase 'wedding photography'. However with roughly 95 million (95,000,000) web pages being returned for this search term, it isn't reasonable for most photographers to achieve this target. However by carful use of SEO (Search Engine Optimisation) techniques either thru work all alone or by hiring an expert SEO advisor, it's actually possible to target less competitive terms which would be concentrated on a neighborhood like 'wedding photography London ' and build traffic this way.
It's important to follow some essential guidelines before starting out on a SEO campaign. Remember the three things that must be in place before you consider promoting a specific search term for your website:
- The term must be important for your business. There isn't any point in being number one on Google if the folks that come to your internet site are not particularly interested in what you do
- The term must build traffic. Use the Google keyword tool to estimate the quantity of visitors you may get if you do well for the term Remember that the 1 spot takes a high share of all traffic.
- The term should have low competition. If you try to take on a powerful existing rival, then it may take you a long time to achieve results, if ever.
The downside is that the effort required to do the market analysis, change the internet site and promote it takes both cash and time and the results aren't quick. A common SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good methodology for the long term. Research the field and hire a SEO expert to help. The time and money invested will pay off.
About the Author:
Pixcellence Wedding Photographers cover all the UK. For full info on Wedding Photography London please visit their site.
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