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Blogging As An Art Form And Promotion

By Owen Jones


If writing is an art form, then blogging can be seen as an art form too. Blogging is no less an art form than regular writing just because it is more popularist and does not require paper. Bloggers compose articles on all sorts of items, in fact they compose pieces on each issue under the sun. People compose pieces about their daily lives, their jobs, their hobbies and their concerns.

Blogging started life in the mid Nineties for webmasters to keep a record of their involvement with their computers, which is where the term comes from: 'web log'. Web log became weblogs and then it was contracted to blog. Web logs soon became a popular manner of recording and publishing other daily activities on line, much like a diary.

Blogs can get posted to a URL like a web site is, or they can be posted to a free bloggers' website. There are lots of these free blogs, but one of the most famous ones is Google's 'Blogger'.

Despite being free of charge, Blogger offers a fully flexible blog which can hold adverts like Google Ads and Amazon, so that the blogger can offer associated things for sale and earn a little commission at the same time.

If personal blogs are used to talk on daily life, business blogs can be used as rolling adverts for a firm's products. The manager of the company's blog can write on innovations, new products, jobs available and special offers. The company's blog can be used as a private press release machine which can reach a worldwide audience.

If you would like to make a blog for personal or business use, you will have to know something about blogging, so here are a few pointers.

This first thing to do is define what your blog is going to be about. If it is a business blog then that is easy, but a personal blog should have a target audience. It ought to appeal to a niche group. Endeavor to keep the niche group fairly tight, blogs that waffle on huge sprawling subjects are not as popular.

For example, stamp collecting is too wide a topic. Collecting British stamps is better, but British commemorative stamps of the 20th Century is even better. Include some images to keep the blog looking bright and colourful. This is easily done since most contemporary printers have a facility to scan images and send them to your computer.

In the blogosphere, information is the name of the game. Most people surf to gain information. They surf to get the solutions to problems that they are experiencing; in order to help with their hobbies or only for general information. Therefore, you should make your blog a bearer of useful information.

You can make your blog interactive by allowing your readers to leave comments. Some software allows fairly lengthy comments so that visitors can leave their opinions in full. This interactivity will encourage readers to come back to follow the discussion.

In fact, most blogging software will also inform the leaver of a comment that there has been a reply and it will also collect the commentator's email address so that you can add them to a mailing list as long as you supply them with the ability to opt out of the list if they want to.




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