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Few Thoughts About Mother's Day Celebration.

By Vincent Szeto


Another Mother's Day is here. I belong to the older generation, but with my mother still alive and well, it is again my duty to plan the day. For love and affection, I will be among millions of Canadian celebration with mother. There are also those who are in business, furnishing gifts or services to celebrate Mother's Day and those have their yearly business opportunity they are waiting for. They have an occasion that might make a difference in their bottom line. For many, it is only a chance of business survival, riding on successful Mother's Day. At the April's end, restaurants catering to Mother's Day have already printed and posted their special menu on their Website. Florists in Toronto have already ordered special inventory of flowers and gifts. Restaurants and florists in Toronto are two major business categories in demand for Mother's Day. It is not just in Toronto, but also in all of Canada. Next to Valentine's Day in February, Mother's Day is an important, but a bit smaller event. It is unadventurous in terms of a variety of gifts and celebration. We have different love for our mothers, than a passionate love for our lovers and wives. Wives and lovers are so much more expensive to us, on their Valentine's Day, than mothers on their day. It might be surprising, but it is confirmed the fact of life. Would it imply that mothers mean less to us?

What matters more, love or money? We live in a world, where money buys everything and consequently we have to measure in terms of economic impact, rather than love. Origin of a thriving economy starts in grade one, where very young children are already being introduced to the concept of creating gifts for mothers and the Mother's day. Creating simple gifts and giving it to the mom, creates life-time long habit of expressing love, but participating in the economy, as well. Cha ching is an expression for ringing cash register is no less important than the gift purchased and given to the mom.

If we ask a florist in Toronto or a restaurant owner, which day-event, they like more and prefer to have. The answer for sure is in favor of Valentine's. It is just bigger cash-flow event, in terms of money spent by us, customers. Their hope is in Mother's day, but as one owner of fine dining restaurant in Toronto, told me today, they are usually closed on Sunday, and they will not open, just for the Mother's Day.

Flowers are general way of communication, expressing love, attachment and kindness. Women realize and appreciate it better than men. Floral shop owners in Toronto are best analysts and authority with the art of communication with flowers. We just do not see Mother's Day without any flowers. Where and how do we purchase Mother's day flowers? It most likely depends, if we are delivering them in person, or we need somebody to do it on our behalf. On the streets, we can see many stores selling flowers for moms, since they all moved the flowers on the street. These are established convenience and flowers stores. Flower kiosks on the roadway and major intersections, downtown or suburbs, they are the opportunity vendors. Just for the day event. Some will make big money, but most will be happy to generate minimum wage amount. The competitive pressure is just so big, and they are all exposed to the unknown elements. Nice and sunny day will boost the sale, but rain will kill the business day.

Online florists just get bigger and bigger share of market every year. People are looking for convenience and specially, when you are purchasing for a mother that you can't see in person, on her day! People have been buying Mother's Day flowers for delivery through 1-800 phone services for many years, but buying flowers online in Toronto for Mother's Day has become a new social norm, right across all demographics. Young and professionals are leading the way, but as a Toronto florist said, "People feel duty and obligation and want to get it done fast and be sure, it gets done." Nothing beats buying the flowers online for that respect.

It is just a matter of time, when Web phones will become the major tool to buying flowers online. Unfortunately, the florists in Toronto have not figured it out yet, what a convenience for buyers, if they only had their websites designed for Web phones. Roses red and multicolored, packaged in different forms are always the flowers of first choice. 2 Dozen roses and Irises make a dazzling combination for any mother. Do not forget to send a greeting card with your selection ordered online, to be delivered by a local florist in Toronto or any place, where your mother lives. Yes, Mother's Day specials can be ordered online using PC from our home or office, using mobile Internet, but not from the web phones yet. Perhaps online florists will realize their mistake and create small mobile websites?

Taking your mother to the restaurant of her choice for a special dinner ranks high on the list of Mother's Day celebration. Chinese Food delivery places are all very busy on this Sunday, bringing in extra help to prepare and deliver the food. Some restaurants require an advance reservation. Yorkville restaurants in Toronto and Danforth restaurants all have a special Mother's Day Menu for fixed prices. It is a special treat for most mothers and you should make most out of it.




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