How Can A Catalog Attract Men And Women To Shop Clothes
It's a fact that women love to shop for apparels. They like to try the latest fashion on and look through stores for great bargains. But if the ladies can't come to a store for some reasons, why not let the store come to them?
A catalog is a good marketing instrument. Some women consider shopping a therapy, but if they can't go to a shop, looking at catalogs can also do wonders. The professionally photographed dresses, if placed correctly on the pages, can lure even the choosiest of buyers. Catalogs are similar to women's magazines in a sense that they are both great "reading" materials for women.
Dresses shown on a catalog are ordinarily a preview of the latest or emerging trends from a company, which is a great lure for fashionistas. They would be able to get the latest styles even before it hits the market.
If shopping is fun for women, it's an inconvenience for men. That's where a catalog comes in. According to history, the famous ladies' underwear label, Victoria's Secret, was started by a man by the name of Roy Raymond in 1977. He was ashamed to buy lingerie for his wife in a department store environment so he opened a shop that is men-friendly. Not only that, he also made mail-order catalogs so those who couldn't or didn't wish to go to his store would still be able to browse through the items. And what a success it has been.
A clothes catalog can also make men take notice. Other catalogs about men's interest, such as hardware equipment, car parts and accessories, or electronic gadgets, would get men's notice, but so do their physical store equivalent. They normally allow, or even love, spending time inside a car shop or hardware shop, but they won't spend a minute longer than necessary inside a clothes shop. If a man needs a clothing item, he will go directly to a store that sells it and leave, not bothering to look around for some other items that may be useful to him.
So if an apparel brand can bring all its items to a man through a catalog, he will also be forced to look at the other products also, thus, he may include one or two more purchases.
A catalog also pulls in prospective new shoppers. There are those who don't enter a store just because they are not familiar with it. They are not bothered by curiosity, so even if the store has a new batch of styles that they may like, they won't know about it. But there are also those who are curious but are afraid to enter a store because they might find the products too expensive for them.
Catalogs are just what a store needs to tempt them to come in. Those who don't know anything about the shop might find things that interest them through a catalog. And those who have queries will get answers as catalogs have complete information posted, including an item's available price, sizes, materials, and colors.
If presented in a correct way, catalogs are a great help for clothing companies. An excellent catalog should have full detail of the item, including a correctly shot and placed photo. A captivating layout is also important. Its success depends on whether people would want to flip through its pages. And that can be achieved when it is interestingly made to begin with.
A catalog is a good marketing instrument. Some women consider shopping a therapy, but if they can't go to a shop, looking at catalogs can also do wonders. The professionally photographed dresses, if placed correctly on the pages, can lure even the choosiest of buyers. Catalogs are similar to women's magazines in a sense that they are both great "reading" materials for women.
Dresses shown on a catalog are ordinarily a preview of the latest or emerging trends from a company, which is a great lure for fashionistas. They would be able to get the latest styles even before it hits the market.
If shopping is fun for women, it's an inconvenience for men. That's where a catalog comes in. According to history, the famous ladies' underwear label, Victoria's Secret, was started by a man by the name of Roy Raymond in 1977. He was ashamed to buy lingerie for his wife in a department store environment so he opened a shop that is men-friendly. Not only that, he also made mail-order catalogs so those who couldn't or didn't wish to go to his store would still be able to browse through the items. And what a success it has been.
A clothes catalog can also make men take notice. Other catalogs about men's interest, such as hardware equipment, car parts and accessories, or electronic gadgets, would get men's notice, but so do their physical store equivalent. They normally allow, or even love, spending time inside a car shop or hardware shop, but they won't spend a minute longer than necessary inside a clothes shop. If a man needs a clothing item, he will go directly to a store that sells it and leave, not bothering to look around for some other items that may be useful to him.
So if an apparel brand can bring all its items to a man through a catalog, he will also be forced to look at the other products also, thus, he may include one or two more purchases.
A catalog also pulls in prospective new shoppers. There are those who don't enter a store just because they are not familiar with it. They are not bothered by curiosity, so even if the store has a new batch of styles that they may like, they won't know about it. But there are also those who are curious but are afraid to enter a store because they might find the products too expensive for them.
Catalogs are just what a store needs to tempt them to come in. Those who don't know anything about the shop might find things that interest them through a catalog. And those who have queries will get answers as catalogs have complete information posted, including an item's available price, sizes, materials, and colors.
If presented in a correct way, catalogs are a great help for clothing companies. An excellent catalog should have full detail of the item, including a correctly shot and placed photo. A captivating layout is also important. Its success depends on whether people would want to flip through its pages. And that can be achieved when it is interestingly made to begin with.
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