How to Get the Most from Your Customer Interviews Advice for Professional Photographers
Bride meetings are so important for your business and your reputation that a lot of thought and care must be put into them. Many a wedding photographer will feel that showing a simple album of their work is ok to close a deal. This isn't true, the sector of wedding photography is highly competitive and everything that you do toward improving the number of clients that sign up is critical.
First you have got to decide where you are going to meet your client. Generally there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location convenient to you both.
Which you go for will depend on where you are based and the sort of business you run. If you have a studio in a village centre then everyone will come to you. However if you're based out in the country then you will have to visit your bride or meet at a local coffee shop.
If you have to meet away from home, try and select a location which is quiet, so that you can be heard without interruption and that appears like a quality venue. Choose a time of the day when the place is at it's least busy "it is worth phoning the venue beforehand to check on their quiet times.
If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.
When you prepare the meeting, try to ensure that all of the decision makers are present. This is often parents of the bride or groom who may be paying for the event.
If the customer comes to your home, make sure it is clean, tidy and smells fresh. There is nothing worse than working into someone's house and feeling that you wish to walk right back out again.
If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they're used to viewing on a little PC screen.
Put a lot of work into your display albums "ensure that they are actually impressive and show off the exact characteristics that you are making an attempt to emphasize.
Always talk in positive terms about the things which you'll be doing for them. Talk as if you are their chosen shutter-bug. Before they leave "ask for the business "never let them go with a straightforward many thanks. They could have made their call and are willing to sign now "explain that dates are going swiftly and you would love to cover their marriage.
In summary, treat folks with respect and kindness and treat them in the same way you want to be treated by a 5 start hotel. Remember, you are selling a 5 star service.
First you have got to decide where you are going to meet your client. Generally there are 3 choices:
- At your work (or home) address
- At the clients home
- At a neutral location convenient to you both.
Which you go for will depend on where you are based and the sort of business you run. If you have a studio in a village centre then everyone will come to you. However if you're based out in the country then you will have to visit your bride or meet at a local coffee shop.
If you have to meet away from home, try and select a location which is quiet, so that you can be heard without interruption and that appears like a quality venue. Choose a time of the day when the place is at it's least busy "it is worth phoning the venue beforehand to check on their quiet times.
If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.
When you prepare the meeting, try to ensure that all of the decision makers are present. This is often parents of the bride or groom who may be paying for the event.
If the customer comes to your home, make sure it is clean, tidy and smells fresh. There is nothing worse than working into someone's house and feeling that you wish to walk right back out again.
If possible run a display on a giant projector or big high definition display. Size does matter and folk will be impressed by the scale of the photographs which they're used to viewing on a little PC screen.
Put a lot of work into your display albums "ensure that they are actually impressive and show off the exact characteristics that you are making an attempt to emphasize.
Always talk in positive terms about the things which you'll be doing for them. Talk as if you are their chosen shutter-bug. Before they leave "ask for the business "never let them go with a straightforward many thanks. They could have made their call and are willing to sign now "explain that dates are going swiftly and you would love to cover their marriage.
In summary, treat folks with respect and kindness and treat them in the same way you want to be treated by a 5 start hotel. Remember, you are selling a 5 star service.
About the Author:
Pixcellence wedding photography are a UK based company. To see more information on their wedding photography courses, request a leaflet from the internet site.
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