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How it Is possible to get the Most from Your Bride Interviews Guidance for All Photographers

By Clwyd Probert


Customer meetings are so vital for your business and your reputation that a large amount of thought and care needs to be put into them. Many a wedding photographer will feel that showing an easy album of their work is good enough to close a deal. This isn't true, the arena of professional photography is extremely competitive and everything that you do toward enlarging the amount of clients that sign up is crucial.

First you've got to decide where you are going to meet your bride. Sometimes there are 3 choices:

- At your work (or home) address
- At the clients home
- At a neutral location suitable to both of you.

Which you choose will depend upon where you reside and the type of business you run. If you've a studio in a city centre then everybody will come to you. However if you are found out in the country then you may have to go to your customer or meet at a local coffee bar.

If you've got to meet away from home, try to find a location which is quiet, so you can be heard with no interruption and that looks like a quality locale. Find a period of the day when the place is at it's least busy "it is worth phoning the locale previously to check on their quiet times.

If you've got to go to go to the client, try to make sure you take everything you need to sign the deal, including detailed price lists and contracts. If you guarantee to put something in the post, then there is always the possibility that they may change their mind.

When you arrange the meeting, try to make sure that all the decision makers are present. This is typically relatives of the bride or groom who could be coughing up for the event.

If the customer comes to your home, make sure it is clean, tidy and smells fresh. There is nothing worse than working into someone's house and feeling that you wish to walk right back out again.

If feasible run a presentation on a huge projector or massive Hi-D display. Size does matter and folks will be impressed by the size of the images which they are used to viewing on a small computer screen.

Put lots of work into your display albums "ensure that they are really provoking and show off the specific features you are attempting to emphasise.

Always talk in positive terms about the things that you will be doing for them. Talk as though you are already their selected paparazzo. Before they leave "ask for the business "never allow them to go with a simple thanks. They might have made their decision and are prepared to sign at this time "explain that dates are going quickly and you would be very pleased to document their wedding.

In summing up, treat people with respect and kindness and treat them in the same way you would like to be treated by a 5 start hotel. Remember, you're selling a 5 star service.




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