How Puma Did Well In Attracting Millions Of Fans Worldwide
A little renown football merchandise manufacturer Puma wanted to create attention in the world cup yet they did not have enough money to be able to do this. This made them to design a special message where they had it specially designed and they really wanted it to reach far and wide. The message read love.
Through their innovativeness they were able to come up with a viral advertisement which they were not sure would take the spectators by storm. Through the two viral videos they were able to communicate a lot to the fans who came to view the football matches.
This strategy was opted by puma brand manager Mr. Brett Bellinger because he knew getting audience for this type of small brand would not be easy especially during the world cup period that's why he saw the viral campaign would be the easiest way out to do things.
Little dis they know the video would be able to attract large responses from far and wide with the number of responses that it was able to get on you tube. That video was designed in such a way that one of the tourist helicopters was flying over the stadiums in Johannesburg.
The helicopter flew in some of the stadiums and on one of the stadiums it was seen that different vehicles had been arranged to portray love=football message.
They posted this video together with another one where they were able to receive large international response from different people who posted their blog messages who were able to determine it was the puma brand even without the video being branded to belong to puma.
The team that worked on the advertisement was conscious of the FIFA regulations so they had to make their advertisement in such a way that FIFA would not penalize them or ask them to pay just like other brands that wanted their presence to be felt in the stadium.
Gloo the marketing agency for the puma brand had to ensure that they were able to capture the audience without incurring a lot of costs as they tried to compete with international brands such as Nike who has their merchandise already in use in the stadium.
Through their innovativeness they were able to come up with a viral advertisement which they were not sure would take the spectators by storm. Through the two viral videos they were able to communicate a lot to the fans who came to view the football matches.
This strategy was opted by puma brand manager Mr. Brett Bellinger because he knew getting audience for this type of small brand would not be easy especially during the world cup period that's why he saw the viral campaign would be the easiest way out to do things.
Little dis they know the video would be able to attract large responses from far and wide with the number of responses that it was able to get on you tube. That video was designed in such a way that one of the tourist helicopters was flying over the stadiums in Johannesburg.
The helicopter flew in some of the stadiums and on one of the stadiums it was seen that different vehicles had been arranged to portray love=football message.
They posted this video together with another one where they were able to receive large international response from different people who posted their blog messages who were able to determine it was the puma brand even without the video being branded to belong to puma.
The team that worked on the advertisement was conscious of the FIFA regulations so they had to make their advertisement in such a way that FIFA would not penalize them or ask them to pay just like other brands that wanted their presence to be felt in the stadium.
Gloo the marketing agency for the puma brand had to ensure that they were able to capture the audience without incurring a lot of costs as they tried to compete with international brands such as Nike who has their merchandise already in use in the stadium.
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